Sunday, June 29, 2008

94.7 WCSX, Detroit, MI

Radio Promotions/Radio Broadcasting Internship
94.7 WCSX
1 Radio Plaza
Detroit Mi, 48220


Internship objective: The 94.7 WCSX Internship Program is designed to give students the opportunity to put together and execute street marketing and to be a major contributor to a major radio station’s Marketing & Promotions department. Interns will be involved in all areas of marketing including direct, mass and database marketing. If you are looking to learn more about radio broadcasting, event marketing and promotions then 94.7 WCSX is the answer.

About the interning organization: 94.7 WCSX is a Greater Media Detroit Company which also owns 101 WRIF and 105.1 WMGC. WCSX has a very successful intern hire rate within the broadcasting field. Our goal is for students to succeed in broadcasting as well as our own station interest.

Interning organizations mission: The goal for the WCSX internship program is to help up and coming marketing professionals gain knowledge & experience.

Semesters interns are needed: fall, sp;ring su I and su II (combined) annually

Hours per week: 12-20 hours

Qualifications: Students must be enrolled in an accredited college, university or trade school. A WCSX internship is an unpaid internship. The student MUST be receiving course credit for participation in the internship program. They must complete all university/college and WCSX paperwork and waivers prior to beginning the internship. Interested students must be interested in learning all facets of radio promotion and marketing. Students must have reliable transportation to and from assignments.

Description of intern responsibilities and learning objective:
Develop and improve their promotion/marketing skills
Broaden their perspective on radio career options
Obtain real world radio promotion/marketing experience
Earn college credit
Increase their marketability for full time employment after graduation

94.7 offers:
The opportunity to be involved in various promotional decision meeting’s with the WCSX Sales Staff.
The ability to work with three highly rated Detroit radio stations.
From time to time, interns may be asked to assist with the promotion efforts of any of Greater Media Detroit stations.
Participate in monthly educational seminars and Q&A with a member of the Greater Media Detroit staff.
Topics will range from engineering to customer service.
An Exit interview at the end of their internship with 94.7 WCSX.
We will be looking for feedback on the nature of their experience and welcome suggestions that they may have on improving the program.

Contact: Interested students should contact Ben Perez at 248-586-2940 for more information or to set up an interview.

Credit:
College credit toward communication major, minor or general electives. One hour of college credit is earned for 40 hours of work.

Evaluation: The evaluation and grade will be completed by Internship Coordinator Marilyn Kritzman and will be based upon the following:
v The student’s journal/log/observation of all intern activities
v The student’s copy of all work produced
v Final paper
v The internship sponsor mid-internship evaluation
v The internship sponsor final evaluation

Method of Evaluation:
v Student’s journal/log: 20%
v Student’s work: 20 %
v Paper: 20%
v Internship sponsor mid-internship evaluation: 20%
v Internship sponsor final evaluation: 20%

Calendar
:
v E-mail updates to faculty sponsor every month.
v Additional communication via email, phone or in person as needed
v All materials are to be submitted to Marilyn Kritzman on the Wednesday prior to final weeks of the semester/session registered.
v Internship sponsor evaluation due half way through the internship
v Internship sponsor final evaluation due the Wednesday prior to finals with the rest of the material. It may be submitted with the student’s materials in a sealed envelope, or the sponsor may submit it separately by the due date.



Student’s Signature



Intern sponsor's (at internship site) signature



Coordinator of Undergraduate Internship’s (Marilyn S. Kritzman) signature