Public Relations/Marketing Internship with Big Brothers, Big Sisters of Kalamazoo

Public Relations/Marketing Internship
Big Brothers Big Sisters, A Community of Caring
3501 Covington Road
Kalamazoo, MI 49001
Phone: 269-382-6800
Fax: 269-382-4108

Web: http://www.bbbsmi.org/

Internship objective: Provide students hands-on experience with Public Relations and Marketing in a non-profit organization.

Semesters interns are needed: Fall, spring, Su I & Su II annually

Number of interns needed: minimum of one

Start date: On or near the first day of the semester, negotiable

End date: On or near the last day of the semester, negotiable

Hours per week: 10-15 hours per week/depending upon the number of weeks scheduled to intern.

Academic qualifications: Declared major or minor in the School of Communication

Desired skills and qualifications:
-Coursework in Public Relations, Marketing, Journalism, Design, or related subjects
-Outstanding verbal and written communication skills
-Proven track record of prioritizing and completing multiple assignments
-Be available a minimum of 10 hours per week
-Flexible schedule – Be available to work occasional evenings & weekends
-Reliable transportation

-Preference may be given to applicants who are skilled in the use of Adobe InDesign Publisher, Photo Shop, all MicroSoft Office products, and those who have a laptop available with a licensed version of InDesign.

ADDITIONAL REQUIREMENTS
-Pass criminal background check
-Pass driving record check
-Pass sex offender registry check
-Provide three references

Description of intern responsibilities:
-Write press releases, media alerts, and public service announcements
-Distribute information to news media and community
-Assist in development and distribution of newsletter
-Assist in the design of displays and other materials
-Create exciting fliers
-Assist in archiving media clippings
-Develop and update mailing lists
-Handle brochure requests
-Assist with filing, copying and other clerical tasks
-Other duties as assigned

Location:
Big Brothers Big Sisters, A Community of Caring
3501 Covington Road
Kalamazoo, MI 49001

Intern sponsor (at the interning organization): Janene Weis, Director of Marketing & Public Relations

College Credit: College credit toward communication major, minor or general electives. One hour of college credit is earned for 40 hours of work, up to 6 credits.

Interested students should contact:
Janene Weis, Director of Marketing & Public Relations
Big Brothers Big Sisters, A Community of Caring
3501 Covington Road
Kalamazoo, MI 49001-1876
E-mail: janeneweis@bbbsmi.org

Evaluation: The evaluation and grade will be completed by Internship Coordinator Marilyn Kritzman and will be based upon the following:
v The student’s journal/log/observation of all intern activities
v The student’s copy of all work produced
v The student’s learning objectives and progress made toward the learning objectives
v Final paper
v The internship sponsor mid-internship evaluation
v The internship sponsor final evaluation

Method of Evaluation:
v Student’s journal/log: 20%
v Student’s work: 20 %
v Paper: 20%
v Internship sponsor mid-internship evaluation: 20%
v Internship sponsor final evaluation: 20%

Calendar:
v E-mail updates to faculty sponsor every month.
v Additional communication via email, phone or in person as needed
v All materials are to be submitted to Marilyn Kritzman on the Wednesday prior to final weeks of the semester/session registered.
v Internship sponsor evaluation due half way through the internship
v Internship sponsor final evaluation due the Wednesday of finals week with the rest of the material. The evaluation may be submitted with the student’s materials in a sealed envelope, or the sponsor may submit it separately by the due date.


Student’s Signature


Intern sponsor’s (at internship site) signature


Coordinator of Undergraduate Internship’s (Marilyn S. Kritzman) signature

Public Relations and External Organizational Communication Internship
Big Brothers Big Sisters
(Serving Allegan, Barry, Calhoun, Kalamazoo, and Van Buren Counties)
3501 Covington Road
Kalamazoo, Michigan 49001
Phone: (269) 382-6800

Web: http://www.bbbsmi.org/

Internship objective: Student intern will receive hands on experience in public relations and external organizational communication by assisting projects including news releases, flyers, brochures, business letters, quarterly newsletter, and special events.
About the interning organization: Mentoring with Big Brothers Big Sisters is a great way to help make Little Moments into Big Magic for local children. Each of us has been impacted in life by someone other than our parents; through mentoring, adult volunteers can have an impact on a child’s life. We invite you to come and be a part of the magic of Big Brothers Big Sisters. You can get more information from our Customer Relations Specialist or by visiting our website at http://www.bbbscommunity.org/.

Interning organization’s mission: Our philosophy is that of placing one adult volunteer with a carefully-selected child who can benefit from an additional caring adult in his or her life. Since 1958, Big Brothers Big Sisters, A Community of Caring has served thousands of this area’s children by providing carefully selected, trained, and professionally supported volunteer mentors, who have, in turn, motivated guided and inspired their Little Brothers and Sisters to become confident, socially competent and responsible adults.

Semesters Interns are needed: fall, spring, su 1& su II (annually)

Number of Interns needed: 1

Start date: On or near the beginning of the semester

End date: On or near the end of the semester

Hours per week: 10-15 hours per week/depending upon the number of weeks scheduled to intern.

Academic qualifications: Declared major in Communication Studies, Organizational Communication, Public Relations, Journalism or a declared minor in Communication.

Desired skills and qualifications:

1. Student interns should be 18 years +, outgoing and willing to help
2. Good written and verbal communication skills, plus computer skills.
3. Transportation helpful but not absolutely required.
   

Description of intern responsibilities:

1. Prepare written materials, including news releases, business letters, flyers, brochures copy, information sheets, invitations, newsletters, and miscellaneous mailings and bulk e-mails.
2. Make personal and telephone contacts with potential volunteers, families, donors, community supporters, and the news media.
3. Represent the agency at special events such as United Way agency fairs, campus recruitment events, and other public forums to raise awareness of the agency and its needs among the public.
4. Manage various client lists, as needed.
5. Develop internal and external communication plans relating to specific agency projects.
6. Plan and carry out special events; provide assistance for agency events and fundraising projects.
   

Location: Big Brothers Big Sisters 3501 Covington Road Kalamazoo, Michigan 49001
Phone: (269) 382-6800

Intern sponsor: Deborah Beyer, Communications Coordinator

Credit: College credit toward communication major, minor or general electives. One hour of college credit is earned for 40 hours of work.

Interested Students should contact: Deborah Beyer, Communications Coordinator
Big Brothers Big Sisters
3501 Covington Road
Kalamazoo, Michigan 49001
Phone: (269) 382-6800 Ext 211
Email: DeborahBeyer@bbbscommunity.org


Evaluation: The evaluation will be completed by Marilyn Kritzman, Coordinator of Undergraduate Internships and will be based upon the following:
1. The student’s journal/log of all intern activities
2. The student’s copy of all work produced
3. A final paper evaluating the internship based on what the student has learned in
their academic courses.
4. The internship sponsor’s mid-internship evaluation
5. The internship sponsor’s end of the internship evaluation

Method of Evaluation:

1. Student’s on going journals and final log: 20%
2. Copies of work submitted: 20%
3. Paper: 20%
4. Internship sponsor’s mid-internship evaluation: 20%
5. Internship sponsor’s end of the internship evaluation: 20%
   

Calendar:

1. E-mail updates to the Coordinator of Undergraduate Internship every month
2. Additional communication via email, phone or in person as needed
3. All materials are to be submitted to the School of Communication’s Coordinator of
4. Undergraduate Internships the Wednesday prior to final weeks of the semester/session registered
   

Student’s Signature


Intern sponsor's (at internship site) signature


Coordinator of Undergraduate Internship’s (Marilyn S. Kritzman) signature