Public Relations/Marketing Internship
Binder Park Zoo
7400 Division Drive
Battle Creek, MI 49014
Phone: (269) 979-1351
Website: www.binderparkzoo.org
Internship objective: To obtain experience in marketing/public relations.
About the interning organization: Binder Park Zoo is located outside of Battle Creek, Michigan, on 433 acres of natural forests and wetlands. In the past 33 years, we have grown to be one of the leading cultural attractions in the region.
Interning organizations mission: Binder Park Zoo’s mission is to nurture empathy, understanding, and conservation of nature.
Semesters interns are needed: Su I; Su II annually
Number of interns needed: minimum of one
Start date: On or near the first day of the semester, negotiable
End date: On or near the last day of the semester, negotiable
Hours per week: 20-40 hours per week/depending upon the number of weeks scheduled to intern.
Academic qualifications: Declared major or minor in the School of Communication
Desired skills and qualifications: Student interns should have excellent verbal and written communications skills and work well in both independent and group settings.
Must be dependable, creative, flexible, and enthusiastic.
Organizational skills and knowledge in Microsoft Word and Excel are required.
Description of intern responsibilities:
Responsibilities include assisting with various public relations tasks, including press release writing and media correspondence, event coordination, promotions, administering surveys to guests, and general administrative tasks.
Location:
Binder Park Zoo
7400 Division Drive
Battle Creek, MI 49014
Intern sponsor (at the interning organization):
Kevin Krizan
Credit: College credit toward communication major, minor or general electives. One hour of college credit is earned for 40 hours of work up to 6 credit hours.
Interested students should contact:
Please send a resume and cover letter to kkrizan@binderparkzoo.org
Evaluation: The evaluation and grade will be completed by Internship Coordinator Marilyn Kritzman and will be based upon the following:
The student’s journal/log/observation of all intern activities
The student’s copy of all work produced
The student’s learning objectives and progress made toward the learning objectives
Final paper
The internship sponsor mid-internship evaluation
The internship sponsor final evaluation
Method of Evaluation:
Student’s journal/log: 20%
Student’s work: 20 %
Paper: 20%
Internship sponsor mid-internship evaluation: 20%
Internship sponsor final evaluation: 20%
Calendar:
E-mail updates to faculty sponsor every month.
Additional communication via email, phone or in person as needed
All materials are to be submitted to Marilyn Kritzman on the Wednesday prior to final weeks of the semester/session registered.
Internship sponsor evaluation due half way through the internship
Internship sponsor final evaluation due the Wednesday of finals week with the rest of the material. The evaluation may be submitted with the student’s materials in a sealed envelope, or the sponsor may submit it separately by the due date.
Student’s Signature
Intern sponsor’s (at internship site) signature
Coordinator of Undergraduate Internship’s (Marilyn S. Kritzman) signature
