Express Auto 2828 Stadium Drive

Public Relations/Marketing internship

Express Auto

2828 Stadium Drive

Kalamazoo, MI 49008

269.488.0000/269.385.4955 (direct line)

www.ExpressAuto.com

Internship objective:   Get hands-on experience in marketing and public relations within a thriving local organization.

About the interning organization: In a decade of service, Express Auto has helped over 10,000 people acquire reliable transportation. By making value, service, and integrity their highest priorities, Express Auto has raised the bar for “buy here - pay here” dealerships and become the #1 dealership of it’s kind in southwest Michigan.

Interning organizations mission:

 1. Ethical —We are each personally accountable for the highest standards of behavior,including honesty, integrity and fairness in all aspects of our work.

2. (e)Xcellence — We will deliver the best possible value in safe and reliable transportation for our customers.

3. Potential — We will work together to create an environment where each team member has the opportunity to reach their full potential.

4. Relationships — Forming relationships with our customers, fellow team members and vendors is the golden rule for our company’s culture.

5. Empowered — We will provide our customers with the tools to empower them to create better lives for themselves.

6. Service —We will provide outstanding service to our customers before, during, and after the sale.

7. Standing —We are each responsible for our actions and how those actions affect ourselves, our fellow team members, our customers, and our company

Semesters interns are needed:  Fall, spring, Su I & Su II annually 

Number of interns needed: (specify number or range): minimum of one

Start date:  On or near the first day of the semester, negotiable

End date:  On or near the last day of the semester, negotiable

Hours per week: 10-15 hours per week/depending upon the number of weeks scheduled to intern.  

Academic qualifications: Declared major or minor in the School of Communication

Desired skills and qualifications:  Student interns should have a good verbal and written skills, be able to monitor their own work day and be able to respond to rapidly changing priorities. Some exposure to general the general principles of marketing, executing advertising goals. Any knowledge of web and social media marketing is a plus.

Description of intern responsibilities: The intern will assist in producing press releases and advertising copy for print, radio and television; help in creating month-to-month implementation of the overall marketing strategy; and some long term planning in creating the 2012 marketing budget.

Location:  Administrative offices at the Stadium Drive address listed above.

Intern sponsor (at the interning organization):
Clifford VanMeter, Marketing Coordinator

*** Please note that all letters of offer, internship applications, position descriptions, verification of hours worked and intern evaluations shall be signed by a full-time employee or campus advisor. A student may not be supervised for internship credit by a graduate or undergraduate student.

Credit:  College credit toward communication major, minor or general electives.  One hour of college credit is earned for 40 hours of work up to 6 credit hours.

Interested students should contact: 

Clifford VanMeter, Marketing Coordinator
(269) 385-4955 (direct line)

Calendar:

v E-mail updates to faculty sponsor every month.

v Additional communication via email, phone or in person as needed

v All materials are to be submitted to Marilyn Kritzman on the Wednesday prior to final weeks of the semester/session registered.

v Internship sponsor evaluation due half way through the internship

v Internship sponsor final evaluation due the Wednesday of finals week with the rest of the material.  The evaluation may be submitted with the student’s materials in a sealed envelope, or the sponsor may submit it separately by the due date.

Student’s signature

Intern sponsor’s (at internship site) signature

Coordinator of Undergraduate Internship’s (Marilyn S. Kritzman) signature