Public Relations/Marketing Internship with Big Brothers, Big Sisters of Kalamazoo

Public Relations/Marketing Internship
Big Brothers Big Sisters, A Community of Caring
3501 Covington Road
Kalamazoo, MI 49001
Phone: 269-382-6800
Fax: 269-382-4108

Web: http://www.bbbsmi.org/

Internship objective: Provide students hands-on experience with Public Relations and Marketing in a non-profit organization.

Semesters interns are needed: Fall, spring, Su I & Su II annually

Number of interns needed: minimum of one

Start date: On or near the first day of the semester, negotiable

End date: On or near the last day of the semester, negotiable

Hours per week: 10-15 hours per week/depending upon the number of weeks scheduled to intern.

Academic qualifications: Declared major or minor in the School of Communication

Desired skills and qualifications:
-Coursework in Public Relations, Marketing, Journalism, Design, or related subjects
-Outstanding verbal and written communication skills
-Proven track record of prioritizing and completing multiple assignments
-Be available a minimum of 10 hours per week
-Flexible schedule – Be available to work occasional evenings & weekends
-Reliable transportation

-Preference may be given to applicants who are skilled in the use of Adobe InDesign Publisher, Photo Shop, all MicroSoft Office products, and those who have a laptop available with a licensed version of InDesign.

ADDITIONAL REQUIREMENTS
-Pass criminal background check
-Pass driving record check
-Pass sex offender registry check
-Provide three references

Description of intern responsibilities:
-Write press releases, media alerts, and public service announcements
-Distribute information to news media and community
-Assist in development and distribution of newsletter
-Assist in the design of displays and other materials
-Create exciting fliers
-Assist in archiving media clippings
-Develop and update mailing lists
-Handle brochure requests
-Assist with filing, copying and other clerical tasks
-Other duties as assigned

Location:
Big Brothers Big Sisters, A Community of Caring
3501 Covington Road
Kalamazoo, MI 49001

Intern sponsor (at the interning organization): Janene Weis, Director of Marketing & Public Relations

College Credit: College credit toward communication major, minor or general electives. One hour of college credit is earned for 40 hours of work, up to 6 credits.

Interested students should contact:
Janene Weis, Director of Marketing & Public Relations
Big Brothers Big Sisters, A Community of Caring
3501 Covington Road
Kalamazoo, MI 49001-1876
E-mail: janeneweis@bbbsmi.org

Evaluation: The evaluation and grade will be completed by Internship Coordinator Marilyn Kritzman and will be based upon the following:
v The student’s journal/log/observation of all intern activities
v The student’s copy of all work produced
v The student’s learning objectives and progress made toward the learning objectives
v Final paper
v The internship sponsor mid-internship evaluation
v The internship sponsor final evaluation

Method of Evaluation:
v Student’s journal/log: 20%
v Student’s work: 20 %
v Paper: 20%
v Internship sponsor mid-internship evaluation: 20%
v Internship sponsor final evaluation: 20%

Calendar:
v E-mail updates to faculty sponsor every month.
v Additional communication via email, phone or in person as needed
v All materials are to be submitted to Marilyn Kritzman on the Wednesday prior to final weeks of the semester/session registered.
v Internship sponsor evaluation due half way through the internship
v Internship sponsor final evaluation due the Wednesday of finals week with the rest of the material. The evaluation may be submitted with the student’s materials in a sealed envelope, or the sponsor may submit it separately by the due date.


Student’s Signature


Intern sponsor’s (at internship site) signature


Coordinator of Undergraduate Internship’s (Marilyn S. Kritzman) signature