Corporate Communication/Public Relations/Marketing Internship
Fritz Financial & Insurance Services
3960 North 26th StreetKalamazoo, MI 49048
Phone: (269) 388-4233
Web site: SueFritzAgent.com
Internship objective: Educate current clients regarding the resourcesand internet tools available to them as clients. Develop marketing tools for Fritz Financial & Insurance Services Kalamazoo. Develop enhancements to the web site.
Interning organizations mission: To strengthen community relationships within the Kalamazoo area through building awareness of the benefit of positive independent annual reviews, service awareness and the overall economic impacts on business owners.
Fritz Financial Insurance Services is a small start up firm with exceptionally high standards of customer service promoting community not for profit organizations and our local economy. The goal in growth will be realized by gathering independent business owner’s needs analysis through networking and build awareness of our neighbors. Second, educate the consumer regarding the importance of annual business reviews and services with value added savings. Third, build partnerships with other local organizations that need joint marketing and promotional assistance.
Semesters interns are needed: fall, spring, su I and su II annually
Number of interns needed: a minimum of two interns per semester
Start date: On or near the first day of the semester, negotiable
End date: On or near the last day of the semester, negotiable
Hours per week: 10-15 hours per week/depending upon the number of weeks scheduled to intern. Flexible hours. This is a self-directed internship.
Academic qualifications: Declared major or minor in the School of Communication.
Some web site design, marketing, public relations, business classes preferred.
Desired skills and qualifications: Student intern should be motivated and have apassion for measurable growth of Fritz Financial & Insurance Services.
The intern also needs good knowledge of Microsoft Publisher and Word.
Some graphic design and web building skills necessary.
Description of intern responsibilities: Educate clients and the business community with resources available to them. Personally contact potential clients and new clients about services available. Provide and upload new, creative information to Face book, Linked-In and the web site as well as other links. Develop marketing materials. Assist in planning and working at member and community events.
Location: Virtual assistance of Fritz Financial & Insurance Services
3960 North 26th Street, Kalamazoo
Intern sponsor: Sue Fritz of Fritz Financial & Insurance Services
Credit: College credit toward communication major, minor or general electives. Onehour of college credit is earned for 40 hours of work up to 6 credit hours.
Interested students should contact: Sue Fritz, 388-4233, Sue4change@yahoo.com
Evaluation: The evaluation and grade will be completed by Internship Coordinator and Sue Fritz jointly and will be based upon the following:
v The student’s journal/log/observation of all intern activities
v The student’s copy of all work produced
v The student’s learning objectives and progress made toward the learning objectives
v Final paper
v The internship sponsor mid-internship evaluation
v The internship sponsor final evaluation
Method of Evaluation:
v Student’s journal/log: 20%
v Student’s work: 20 %
v Paper: 20%
v Internship sponsor mid-internship evaluation: 20%
v Internship sponsor final evaluation: 20%
Calendar:
v E-mail updates to faculty sponsor every month.
v Additional communication via email, phone or in person as needed
v All materials are to be submitted to Marilyn Kritzman on the Wednesday of finals week of the semester/session registered.
v Internship sponsor evaluation due half way through the internship
v Internship sponsor final evaluation due the Wednesday of finals week with the rest of the material. The evaluation may be submitted with the student’s materials in asealed envelope, or the sponsor may submit it separately by the due date.
________________________________________________________________
Student’s Signature Date
________________________________________________________________ Student’s Printed Name
________________________________________________________________
Intern sponsor’s (at internship site) signature Date
________________________________________________________________ Intern sponsor’s (at internship site) printed name
_________________________________________________________________ Coordinator of Undergraduate Internship’s Date
(Marilyn S. Kritzman) signature
Labels: Fritz FINANCIAL & INSURANCE SERVICES, Corporate Communication, Kalamazoo, Marketing, Public Relations
