Corporate Communication Internship with Buy Local Kalamazoo

Corporate Communication/Public Relations/Marketing Internship
Buy Local Kalamazoo
2413 Parkview Avenue
Kalamazoo, MI 49008
Phone: (269) 553-6506
Web site: BuyLocalKalamazoo.org

Internship objective: Educate Buy Local Kalamazoo members regarding the resources
and internet tools available to them as members. Develop marketing tools for Buy Local
Kalamazoo. Develop enhancements to our web site.

Interning organizations mission: To strengthen community relationships within the
Kalamazoo area through building awareness of the positive economic impacts of buying
locally. Buy Local Kalamazoo is a not for profit organization that promotes our local
economy. We have 3 main components. First, gather independent business owners for
networking and build awareness of our neighbors. Second, educate the consumer
regarding the importance of shopping locally. Third, build partnerships with other local
organizations that are not businesses, but are composed of consumers. These contacts
strengthen the program and increase Buy Local Kalamazoo’s respect in the community.

Semesters interns are needed: fall, spring, su I and su II annually

Number of interns needed: a minimum of one intern per semester

Start date: On or near the first day of the semester, negotiable

End date: On or near the last day of the semester, negotiable

Hours per week: 10-15 hours per week/depending upon the number of weeks scheduled
to intern. Flexible hours. This is a self-directed internship.

Academic qualifications: Declared major or minor in the School of Communication.
Some web site design, marketing, public relations, business classes preferred.

Desired skills and qualifications: Student intern should be motivated and have a
passion for the Buy Local Kalamazoo cause. The intern also needs good knowledge of
Microsoft Publisher and Word. Some graphic design and web building skills necessary.

Description of intern responsibilities: Educate Buy Local Kalamazoo members with
resources available to them as members. Personally contact potential members and new
members about the organization. Provide and upload new, creative information to the
Buy Local Kalamazoo web site as well as links to our members. Develop marketing
materials. Assist in planning and working at member and community events.
Location: Working from/out of Kazoo Books, 2413 Parkview Avenue, Kalamazoo

Intern sponsor (at the interning organization): Gloria Tiller Chairperson and Marian
Barnes, Vice Chairperson of Buy Local Kalamazoo

Credit: College credit toward communication major, minor or general electives. One
hour of college credit is earned for 40 hours of work.

Interested students should contact: Gloria Tiller, 553-6506, Gloria@kazoobooks.com
or Marian Barnes at JAXappraisal@charter.net

Evaluation: The evaluation and grade will be completed by Internship Coordinator
Marilyn Kritzman and will be based upon the following:
 The student’s journal/log/observation of all intern activities
 The student’s copy of all work produced
 The student’s learning objectives and progress made toward the learning objectives
 Final paper
 The internship sponsor mid-internship evaluation
 The internship sponsor final evaluation

Method of Evaluation:
 Student’s journal/log: 20%
 Student’s work: 20 %
 Paper: 20%
 Internship sponsor mid-internship evaluation: 20%
 Internship sponsor final evaluation: 20%

Calendar:
 E-mail updates to faculty sponsor every month.
 Additional communication via email, phone or in person as needed
 All materials are to be submitted to Marilyn Kritzman on the Wednesday prior to
final weeks of the semester/session registered.
 Internship sponsor evaluation due half way through the internship
 Internship sponsor final evaluation due the Wednesday of finals week with the rest
of the material. The evaluation may be submitted with the student’s materials in a
sealed envelope, or the sponsor may submit it separately by the due date.


Student’s Signature


Intern sponsor’s (at internship site) signature


Coordinator of Undergraduate Internship’s (Marilyn S. Kritzman) signature