Public Relations
Kazoo School
1401 Cherry Street
Kalamazoo, MI 49008
(269) 345-3239
http://www.kazooschool.org/

Internship objective: To enhance community-based visibility and incorporate a public relations program to increase student enrollment.

About the interning organization: In recent years the school has faced a decreasing enrollment. The purpose of the public relations plan created and the purpose of the internship are to help to increase these numbers through strategic plans created to target a specific public

Interning organizations mission: Kazoo School is an independent preschool, elementary and middle school. It is dedicated to achieving academic excellence while developing in each child a positive self-image, love of learning and respect for others. Through a progressive, interdisciplinary, developmental curriculum and a cooperative community of students, staff and family, each child’s intellectual, social, physical, emotional and creative growth is nurtured.”

Semesters interns are needed: Fall, Winter, Su I, Su II annually

Number of interns needed: 1-2

Start date: On or near the first day of the semester

End date: On or near the last day of the semester

Hours per week: 10 hours

Academic qualifications: Declared major or minor in the School of Communication

Desired skills and qualifications:

1. Excellent written and verbal communication
2. Strong interpersonal communication skills
3. Graphic Design skills

Description of intern responsibilities:

1. Working in groups/teams to create effective promotional materials
2. Gathering and analyzing data through research to incorporate a public relations plan
3. Lobbying and marketing an effective program to gain insight into enhanced internal and external communication

Location: 617 S. Portage Road, Kalamazoo, MI

Intern sponsor (at the interning organization): David Feldman

Credit: College credit toward communication major, minor or general electives. One hour of college credit is earned for 40 hours of work.

Interested students should contact:
David Feldman
(269) 345-3239

Evaluation: The evaluation and grade will be completed by Internship Coordinator Marilyn Kritzman and will be based upon the following:

1. The student’s journal/log/observation of all intern activities
2. The student’s copy of all work produced
3. The student’s learning objectives and progress made toward the learning objectives
4. Final paper
5. The internship sponsor mid-internship evaluation
6. The internship sponsor final evaluation

Method of Evaluation:

1. Student’s journal/log: 20%
2. Student’s work: 20 %
3. Paper: 20%
4. Internship sponsor mid-internship evaluation: 20%
5. Internship sponsor final evaluation: 20%
   

Calendar:

1. E-mail updates to faculty sponsor every month.
2. Additional communication via email, phone or in person as needed
3. All materials are to be submitted to Marilyn Kritzman on the Wednesday prior to final weeks of the semester/session registered.
4. Internship sponsor evaluation due half way through the internship
5. Internship sponsor final evaluation due the Wednesday of finals week with the rest of the material. The evaluation may be submitted with the student’s materials in a sealed envelope, or the sponsor may submit it separately by the due date.
   
   

Student’s Signature


Intern’s sponsor (at internship site) signature


Coordinator of Undergraduate Internship’s (Marilyn S. Kritzman) signature